The real time cross-device TV analytics platform: connects data from existing digital, cable, satellite or IPTV networks in a single analytics platform.
Why we invested
The market for TV ratings and analysis is huge ($5B+) and antiquated, traditionally using “panels” – a very small number of homes fitted with hardware to measure what that selected family is watching on their TV and only on their TV. In the UK only 5000 TVs are measured. TVBeat will, in the UK, measure many millions of homes….in real time….across all internet connected devices. A disruptive solution in a stale industry. We love the market.