Once you’ve identified the problem you’re trying to solve, it’s highly likely that someone else, in some form or another, has already solved it. In particular, companies from a range of different industries are all solving the same or very similar problems. Acquiring this cross-industry perspective is key to avoiding disruption and uncovering unique innovation opportunities.
The final stage of innovation is the act of re-combining existing ideas into new configurations, giving them the appearance of a “new” idea. For example, Klydo combines the three principles of innovation described in this section with the power and scalability of artificial intelligence (AI).
This mindset is beautifully depicted by the term Kaleidoscope Thinking, a phrase coined by Rosabeth Moss Kanter in 1986:
“In a kaleidoscope, a set of fragments forms a pattern, but it isn’t locked into place. Shake it, twist it, change the angle, change perspective, and the exact same fragments form an entirely new pattern. Reality, the kaleidoscope tells us, is only a temporary arrangement. Creativity consists of rearranging the pieces to create a new reality.”
Our mission is to help people discover these new patterns. In fact, we were so inspired by Kaleidoscope Thinking that we named our company after it.
Steve Jobs neatly described creativity as “just connecting things”. However, our ability to make new connections is limited by our existing knowledge and past experiences.
This is where AI comes in.
Much of the discussion surrounding AI has been focussed on the automation of repetitive, formulaic tasks which, at best, helps free up our time for more creative thinking. We believe AI can do much more than this. Even though creativity and innovation are too messy and unpredictable to remove people from the process completely, AI can still play a vital role. By collecting a wider array of dots than ever previously considered and helping us connect them in new and unimagined ways, AI can be the key to unlocking our true creative potential.
To help imagine the role of AI in creativity and innovation, we like to draw parallels with creative expression and think of AI as a musical instrument: something you can pick up and play when you want, releasing your latent creativity. By making this instrument widely available, we can give everyone the confidence to innovate, no matter who they are or what their role is within an organisation.
Klydo was born when we asked ourselves: what if we could use AI to learn from every innovation in the world and use this to create new innovations?
This can be broken down into the three steps below. Steps one and two help identify what is already out there (collecting the dots) and step three helps creates new solutions (connecting the dots):
At the start of any innovation process is the question “where to innovate?” Unfortunately, instead of identifying a consumer problem first, companies too often start with ideas like “we need to build a new mobile banking app” or “let’s launch a new face cream”. Klydo flips this approach. We help uncover the problems people care about, both present and future, before thinking about what the solution might look like. For example, a question you could ask Klydo is “what health problems do people care about right now?”
Next, Klydo can help you find and analyse information about every existing innovation which is already tackling a particular problem. For example, you could ask Klydo “what are the emerging solutions aiming to help people sleep better?” Crucially, Klydo is able to explore across categories and even across industries to uncover a broad range of solutions and ideas that you would never know to look for, from sleep clinics to sleep robots. Klydo is then able to quickly visualise how these solutions are trying to solve the problem (e.g. technologies, experiences, ingredients, etc.) and also how effectively they are. This uncovers innovation opportunities and acts as inspiration for your own, more imaginative ideas.
The final step is to then take advantage of the opportunity identified by developing your own, better solution to the problem. For example, when designing a new value proposition for people who struggle to sleep, you could ask Klydo “how might we help these people sleep better?” Klydo learns from how others have solved, or failed to solve, a similar problem and re-combines the best components of these existing innovations to generate and validate new concepts. This is what gives you the confidence to make bolder and more creative decisions.
We’re embarking on an ambitious and incredibly rewarding journey that we’ve only recently, with the advent of new developments in AI, dared to imagine.
Exciting challenges lie ahead — rapid growth, technological breakthroughs, and paradigm shifts in innovation. Guided by our four core values, we’ll meet these challenges with the support and dedication of the incredibly diverse team that we’re building.
Come join us!
Nick Schweitzer is Co-founder and CEO at Klydo, a creative AI startup based in London. We’re hiring! Check out our careers page for more info ?
 Capitalism, Socialism, and Democracy by Joseph Schumpeter
 Image from What is Jobs to be Done (JTBD)? by Alan Klement
 Image from Not Invented Here by Ramon Vullings and Marc Heleven
 Image from vice.com