On-line ad spending has been growing rapidly for a few years now, and brands know that to reach their end consumers, they have to engage with them. Trouble is, as consumers we are bored or even irritated by much of the advertising that we are presented with. We are not engaging with display ads, and brands get poor value for their ad spend. Even worse, many of the eyeballs that the brands are paying publishers to see are not eyeballs at all.
So Adludio’s suite of products help combat these issues, with formats that enable brands to engage in an interactive and fun way, generating dramatically improved brand recall and leaving consumers with a positive impression (if you’ll forgive the pun) of the brands.
Behind this is some seriously smart technology that can help distinguish between human and non-human traffic, which offers potential avenues of development as the business progresses.