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Case

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We help refine GTM

Founders
James Hind
Alexandra Margolis
David Santoro
Company
Carwow
Industry
Marketplace
In the earliest days of Carwow, we looked beyond a pretty incoherent deck (sorry James!) and more at the character of the CEO and the market size when deciding to write our first cheque as Episode 1 investors. As the company expanded during the first year after our investment, their strategy was to sign agreements with any dealer of any car brand in the pursuit of growth. Our instinct was that the company needed to prove depth in the market beyond the early adopters in each brand/marque, so we strongly advised James to stop adding more brands (by that point, the company had hit 8 major brands).

We are there when things get tough

Founders
Theo Saville
Chris Emery
Company
CloudNC
Industry
Manufacturing
CloudNC is transforming the $13trn manufacturing industry, automating the hugely fragmented and labour intensive world of CNC machining. It is no exaggeration to say this is the holy grail of modern manufacturing - and one with many challenges, in both the software and physical realm. Says Founder and CEO Theo Saville “when you’re trying to build a transformative technology company there are plenty of bumps and surprises along the way. Paul and the Episode 1 team have been with us every step of the journey - and for nearly a decade”

We make customer introductions

Founders
Alexandros Marantelos
George Pastakas
Dimi Ilias
Company
Sentify
Industry
AI Infrastructure
A key area where VCs can help startups is customer introductions. At Episode 1, we’ve worked hard to make this possible. The vast alumni network from our team’s ecosystem initiative, Focal, enabled Sentify to access 8 potential design partners in the same week as our investment in their pre-seed round finalised - speed matters! Alongside this, we’ve productised our team’s collective network enabling us to make targeted introductions to relevant prospects.

We help you with key hires

Founders
Justina Tartilaite
Freddie Digby
Company
Adsum
Industry
Fintech
Early hires have a disproportionate impact on startup outcomes. When Adsum identified the need for a crucial senior hire, Episode 1 initiated a targeted 4-week project to source credible candidates. We ended up sourcing the ex Head of Product from a listed fintech who joined on a 12-week milestone-based engagement. This engagement has led to a partnerships strategy that has propelled Adsum to their next phase of growth and the individual has become a long term advisor to the company.

We’re with you through pivots, business models and company evolution

Founders
Misha Gopaul
Company
FATMAP
Industry
Navigation
When we first met Misha and saw what the team was building at FATMAP, we were blown away. But the route taken to get to the ultimate destination had plenty of false turns and some uphill struggles, to put it in mapping terms! We were key advisors and supporters to Misha as the business model shifted from B2B to B2C. Major technology transitions and content relationships had to be navigated, and there were personnel and geography changes thrown into the mix - including working with the founders when one decided it was time to leave.
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We invest in B2B software companies raising a pre-seed or seed round. Please only submit a deck if you meet this criteria.
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