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Team

We’re founders and operators who have been investing in founders like you for over 20 years. When we invest, we become part of your team. Our money comes with passion, deep engagement, and as much support as you need as you grow. We value open communication and honest feedback. Your job is to build the dream - our job is to help remove any obstacles along the way.

If it was easy, we wouldn’t do it.


We are
Energised by different perspectives
Founders with 10 startups between us! Somewhat fewer unicorns
Educated and experienced: two PhDs, two MBAs, three people who took proper jobs
Global – lived and worked in UK, US, France, China, Pakistan, Germany. And Devon.
Simon Murdoch, PhD
Managing Partner
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Entrepreneur, angel and VC. 20+ years investing in London.
I LOVE this job because I am always learning and there is always more to learn.
Entrepreneur, angel and VC. 20+ years investing in London.
I LOVE this job because I am always learning and there is always more to learn.
Hector Mason
General Partner
linkedin
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Picture of Hector MasonPicture of Hector Mason
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Obsessive about how things work.
Serial founder prior to becoming a VC.
Carpentry, tennis, piano (just about).
Obsessive about how things work.
Serial founder prior to becoming a VC.
Carpentry, tennis, piano (just about).
Adrian Lloyd
General Partner
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Always hunting for efficiency gains - in life and investments.
Swiss/British father of 4, with a global past life (CA, CN).
The one who really enjoys fund-raising.
Always hunting for efficiency gains - in life and investments.
Swiss/British father of 4, with a global past life (CA, CN).
The one who really enjoys fund-raising.
Adam Shuaib, PhD
Partner
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Academic turned investor.
Passion for all things AI.
Focus on data-driven approaches to backing the next generation of founders.
Academic turned investor.
Passion for all things AI.
Focus on data-driven approaches to backing the next generation of founders.
Paul McNabb
Managing Partner
linkedin
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Serial entrepreneur.
General geek - card carrying train spotter on food, wine, bikes and music.
Happily married for 30 years.
Serial entrepreneur.
General geek - card carrying train spotter on food, wine, bikes and music.
Happily married for 30 years.
Steph Orde
Chief Financial Officer
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Lover of numbers, operations, efficiency and spreadsheets.
15+ years at PwC across audit, deals, restructuring and operations.
Accumulator of slightly weird hobbies: open water swimming; bellringing; leading a Cub pack.
Lover of numbers, operations, efficiency and spreadsheets.
15+ years at PwC across audit, deals, restructuring and operations.
Accumulator of slightly weird hobbies: open water swimming; bellringing; leading a Cub pack.
Dom Lester
Finance/Ops Associate
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Accountant, sportsman and avid reader.
Fascinated by new business and developing operations and culture.
Always looking to learn something new.
Accountant, sportsman and avid reader.
Fascinated by new business and developing operations and culture.
Always looking to learn something new.
Matt Harrison
General Counsel
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VC and tech lawyer. Investor and company side.
Probably too many interests.
Good with words but easily distracted.
VC and tech lawyer. Investor and company side.
Probably too many interests.
Good with words but easily distracted.

The Episode 1 Approach

We go beyond understanding your technology and business model. It takes a certain personality to build a category-defining company. Our ability to identify these traits has helped us succeed as investors for over a decade.

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